Spice Diana has without a doubt set the music and concerts bar so high for all coming events. This was after her successful organization at her concert on 13th January 2023 at Lugogo Cricket Ovall.
A sole female musician at her age with no serious music label behind her, pulling off such fantastic glamour was surely a success. This is arguably the best-organized music show in the history of Cricket Oval. We will get into Diana’s actual performance at the event, but now we are looking at the event its self.
Lugogo Cricket Oval Isn’t For Everyone
Remember, Lugo Cricket Ovall isn’t from every musician! Many still fear it and it has only been attempted by only a few names in the industry. People like Jose Chameleon, Gravity Omutujju, Winnie Nwagi and a few more have had successful concerts there.
Spice Diana and Winnie Nwagi are the only two female musicians to stage successful concerts at Lugogo. In fact, the others haven’t even dared to have shows there.
Marketing Prowess and Loyal Fanbase
If there is one thing that Spice Diana is enjoying, it’s a huge and loyal fanbase. She is the most followed musician on Instagram and Facebook and TikTok. Spice Gadgets, her fans, as they call themselves have pushed the #13JanuaryCricketOval since September 2022. These promote anything from songs and videos to concerts for free. This has given StarGal a marketing and promotions edge over everyone else in the industry.
Spice Diana is a great marketer herself, no wonder she is the most followed musician on social media. She knows how to brand, package and market herself. This is also true with her events and music. Her massive marketing campaigns of 13 January started in September 2022. She has had several campaigns aimed at promoting the concert over the last four months. On many occasions, she fused charity, which she has done sow well well over the years too, with marketing.
What This Means For Other Artistes and The Music Industry
Spice Diana is among the top musicians now. If anyone doubted that now is the time to come to terms with reality. Numbers do not lie, and she does have the numbers. Social Media following, audio downloads, YouTube subscriptions, and views, all these benchmarks put her in the first 5 musicians. On top of the digital/online power, she has proven herself offline – concert attendances!
13th January 2023 is going to become a statement, a standard for all concerts in the near future. The organization, the production and the overall quality of the event will be a bar that many will strive if not to surpass, at least match.
