Did you know which Ugandan celebrities can actually move things on social media? We have compiled a list of those people who command a good following on the three most popular Social Media Platforms, ie Facebook, Instagram and Twitter.
Uganda internet statistics
Population: 42.8 million people (2017)
Internet Users: 19 million (As of June 2018)
Social Media Users: 2.6 Million (Based on Facebook statistics, March 2018)
Because Facebook is the most popular social media network, by far, its the perfect estimate for social media users in most countries.
How are we measuring the popularity and influence?
For popularity, we are just going to be loo at the number of Facebook Page Likes or followers on Instagram and Twitter.
For influence, we will be looking at likes per post on Facebook and Instagram or Tweet likes on Tweeter.
We will also look at average post or tweet likes. This will be done by looking and the last 10 posts or tweets and how many likes they have and then divide by 10. In short, online influence isn’t necessarily the number of page likes or followers. Its about comments, likes and share. Its the only way of knowing who many people actually respond when you post.
We are first going to analyze celebrities on a platform by platform basis. We will look at how each one performs on Facebook, Instagram and Twitter separately and then we add the results to get the overall online performance.
YouTube and Snapchat excluded
We excluded YouTube in the general celebrities comparison because some celebrities, such as presenters, media personalities, etc. do not have YouTube content. It would unfairly tip the balance in favor of artists .
For Snapchat, it hasn’t gained enough popularity with Ugandans to give any meaningful numbers. Other less popular social media
1- Facebook – Top 10 Ugandan Pages
RANK | FACEBOOK PAGE | LIKES |
1 | Anne Kansiime | 1,885,263 |
2 | Juliana Kanyomozi | 1,105,523 |
3 | Eddy Kenzo | 1,028,748 |
4 | Bobi Wine | 952,091 |
5 | Rema | 903,073 |
6 | Bebe Cool | 605,964 |
7 | Jose Chameleone | 539,927 |
8 | A Pass | 412,564 |
9 | Faridah Nakazibwe | 384,500 |
10 | Sheebah | 375,836 |
Facebook data as of February 10, 2019
2- Instagram – Top 10 Ugandan Accounts
RANK | ACCOUNT | FOLLOWERS |
1 | Zari (The Boss Lady) | 5,000,000 |
2 | Jose Chameleone | 583,000 |
3 | Eddy Kenzo | 554,000 |
4 | Bettinah Tianah | 437,000 |
5 | Sheebah | 415,000 |
6 | Anita Fabiola | 386,000 |
7 | Irene Ntale | 385,000 |
8 | Winnie Nwagi | 344,000 |
9 | Juliana Kanyomozi | 339,000 |
10 | Rema | 325,000 |
Instagram data as of February 10, 2019
3- Twitter – Top 10 Accounts
RANK | ACCOUNT | FOLLOWERS |
1 | ||
2 | ||
3 | ||
4 | ||
5 | ||
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Twitter data as of February 10, 2019
Influence, Account Activity
In this part, we are looking at the actual activity on those social media accounts. We look at how often the account posts and how many people respond to it. How many likes, how many comments and how many shares.
We will look at the most recent 10 posts from every celebrity across their three accounts and first compare results on a per platform basis and then as a whole.