Sheebah Karungi as usual chose to set the trend, this time with a two days concert, the first of its kind at Serena hotel. The show is scheduled for the 9th and 10th of December with the following regional shows to run for another week.
The show isn’t a walk in the park, however! We are reliably told that Sheebah is giving the show’s marketing and promotions all she’s got to see it succeed. She has embarked on e media tour like never before in which she visited all major radio and TV stations in the city, aggressively pushing her event.
Sheebah parted ways with Jeff Kiwa, her long-time business manager and colleague. During their years together, Jeff’s superb management used to cater to all these promotion and marketing tasks and they together pulled off a couple of mega concerts.
Queen Karma is, however, a strong business lady too and we expect her to pull this off because we all know her legacy depends on it.
The Media Tour
Shebah embarked on the tour visiting major radio and TV stations as well as taking pictures with presenters in a bid to push the show.
Big Names, Power Women
Sheebah being the feminist and independent woman she is, her concert partners arcarefully chosen. She embarked on this daring task with fell power women on her side.
The show’s host is none other than Anita Fabiola, a fellow woman entrepreneur and a voice in the entertainment industry. In a way, they are making a statement at the same time that WOMEN CAN!
Fellow Artist Promotions
As it is the norm in the music industry, fellow artists have come through for Sheebah to promote the show on their respective platforms.
We have seen promotional skits from names like Aziz Azion, Fik Fameica, Rema, Eddy Kenzo, Mudra and others.
